TEARDROP

TEARDROP is a jewelry startup offering high-quality pieces that are bold, expressive, and unapologetic. My task was to design a logo that captures this strong identity. By using a timeless typeface set in all caps, the brand appears modern, confident, and trend-driven.

The visual concept is rooted in a personal story: the founder has a beauty mark next to her eye resembling a teardrop. This detail inspired the illustrative symbol and became a unique brand mark.

As packaging and imagery are still in development, I visualized the overall branding direction and the mood of future campaign shoots. STAY TUNED!